Match Box Label – Series No. 1

It was the Mendelssohn Opera Company of New York City who's credited with adopting matchboxes for marketing purposes in 1892. Thanks to the innovative tactic, and the opera company’s success, matchbox advertising quickly spread through every industry imaginable—from soap and shoelaces to fashion labels, fancy restaurants and much more. However, in the mid-1970s, the introduction of disposable lighters devastated the industry. Some of the most popular collectible matchbox labels were produced during the late 19th century in India and China, the Art Deco era in Japan, and the mid-century period in Russia and other Eastern-Bloc countries. Here we have beautiful grids of Japanese Art Deco labels and Eastern Bloc labels.

Links to related series:

Bottle Cap – Series No. 1

Bottle Cap – Series No. 2

Bottle Cap - Series No. 3

Razor Blade Packet Series